Smokey Banks used to be one of the greatest bull riders in rodeo. But for the last few years this has-been cowboy has been riding the bookie and the bottle more, and taking a far worse beating than any bull ever delivered. Now, through a strange and sudden set of events, he is given an option : go to jail, or be a cowboy teacher at a Boy's Ranch. Saddled with a dozen young boys wild as any bull he ever faced, his mission was simple: teach young Danny (Brock Pierce) how to ride a bull. Very reluctantly, Smokey agrees, not realizing that Danny will be far more of a teacher to him than he ever dreamed.